If you’ve seen any effective product-based television advertising, you know all about Brand X, the competing product that left ring around the collar, caused soapy buildup and dry lifeless hair.
In the real-world home inspection industry, Brand X Insurance companies are the ones that can cost you a small fortune. Why? As I discussed in another ClaimsAcademy report, most home inspection insurance companies have the highest instincts of self-preservation and are at all times trying to settle a claim on their most favorable terms, not yours.
I go through an example from a home inspector inquiry I received to illustrate this point in the video below.